An aerial photo of Guiyang at night. [Photo/Guiyang Daily]

Guiyang, capital of Southwest China's Guizhou province, has been focusing on the entire commercial circulation chain that runs from market entities to consumers, and has rolled out targeted policy measures to promote the differentiated, high-quality, and diversified development of businesses.

For example, the government has strengthened the top-down design of its nighttime economy and granted a 1-million-yuan ($148,300) subsidy to all municipal nighttime demonstration pedestrian street projects.

Since the beginning of this year, Guiyang has mobilized convenience stores, groceries and shopping malls to take part in the provincial consumption promotion campaign, which issued 140 million yuan in coupons for cultural and sports products and catering businesses.

The city has also allocated a special fund of 18.5 million yuan to subsidize new energy vehicle (NEV) buyers since June 18. By Aug 4, the fund had been used for consumers purchasing 2,783 NEVs, which had generated 628 million yuan in sales.

Boasting one core business district, four business sub-centers, and several regional and community-based business districts, Guiyang has established 53 large-scale shopping malls whose total operating areas amount to nearly 4.2 million square meters.