The 4-day 12th China (Guizhou) International Alcoholic Beverages Expo was held in Guiyang from Sept 9 to 12 and saw a total trade volume of 11.62 billion yuan ($1.60 billion) from both online and offline activities.

Online activities saw a trade volume of 6.47 billion yuan, while offline activities totaled 5.15 billion yuan.

Before the expo, 85 agreements of liquor trade projects each with a value exceeding 500,000 yuan were signed, resulting in a total trade volume of 3.04 billion yuan. Additionally, 19 liquor investment projects were initiated, with a total investment value of 6.87 billion yuan.

Among them, four projects, including the annual production of 13,000 kiloliters of sauce-flavored baijiu in Chishui city, were signed into effect on-site during the 2023 National Top Private Enterprises Promotion for Guizhou's High-Quality Development and the 10th Global Guizhou Business Conference, with a total contract amount of 5.25 billion yuan.

This year's expo made extensive use of information technology and digital exhibition methods, establishing virtual exhibition halls and an online marketplace. This facilitated online presentations and negotiations for participating companies, along with livestreaming and online sales activities. It attracted a large number of businesses and audiences to browse and make purchases online.

As of now, there are 2,021 participating companies on the "International Alcoholic Beverages Expo Virtual Booth," showcasing more than 20,000 products, with total visits to the website surpassing 12.55 million.

In addition, this year's expo has achieved a historic high in terms of the number of participating companies and the on-site exhibition area. The total exhibition area reached 106,078 square meters, spanning nine exhibition halls and zones and featuring nearly 3,000 international standard booths.

Over 40,000 different products were displayed, with a total of 3,635 participating companies and institutions, including 1,614 participating onsite and 2,021 participating online. The onsite exhibition attracted 155,300 visits.

The related online sales activities, such as the cloud sales competition, livestreaming exhibition visiting, and the liquor culture lecture, were carried out on platforms like TikTok and Kuaishou, with more than 700 live broadcasting sessions. More than 30 million viewers watched and liked the live streams, further enhancing the influence of the expo.