The 2025 "Golden Arts • Colorful Guizhou" Cool Guiyang culture and tourism promotion event was held on July 10 in Qingyan town, Guiyang, capital of Southwest China's Guizhou province.

The event brought together around 130 guests from the Ministry of Culture and Tourism, the Hong Kong and Macao Work Office of the CPC Central Committee, government departments of Hong Kong Special Administrative Region and Macao Special Administrative Region, culture and tourism institutions, industry associations, art troupes, and leading enterprises.

A performer in traditional ethnic attire at the 2025 "Golden Arts and Colorful Guizhou" Cool Guiyang culture and tourism promotion event. [Photo/WeChat account of Shuangshuang Guiyang]

Focusing on culture-tourism integration and regional collaboration, the event aimed to showcase Guiyang's unique natural landscapes, rich ethnic culture, and urban charm while deepening culture and tourism exchanges among the Chinese mainland, Hong Kong and Macao.

Two parallel culture and tourism workshops hosted in-depth discussions. The culture group focused on building Guiyang's local cultural intellectual property, exploring new ways to integrate culture and tourism. The tourism group highlighted strategies to shape and promote the "Cool Guiyang" brand, with district representatives sharing their creative approaches to tourism development.

Experts from Hong Kong and Macao provided valuable insights on strengthening Guiyang's cultural identity, boosting international visibility, and innovating content and communication. They also shared actionable ideas on target audience positioning, digital marketing on social media, themed tourism route design, and enhancing the international visitor experience – all aimed at promoting deeper tourism integration across the Greater Bay Area.