In the Guiyang National High-tech Industrial Development Zone (Guiyang HIDZ), Southwest China's Guizhou province, lies a truly impressive coffee factory. Guizhou George Coffee Co (hereinafter referred to as "George Coffee") integrates roasting, extraction, production, and sales of coffee products. Since its establishment in 2022, the company has quickly made a name for itself in the industry with its focus on "champion quality".

The brand of Captain George. [Photo/WeChat account of Guiyang HIDZ]

The founder of George Coffee, Peng Jinyang, is a perennial champion in coffee competitions. Between 2016 and 2025, whether competing personally or coaching his team, he has won numerous prestigious honors - winning the World Brewers Cup (WBrC) in 2022 and 2024, and placing fifth globally in 2022. His most significant achievement came in 2025 when he clinched the WBrC championship in Jakarta of Indonesia, bringing world-class honor to China's coffee industry. Furthermore, the barista team from George Coffee's "Captain George" brand stores has maintained a record of winning the WBrC for nearly five consecutive years.

Leveraging the excellent industrial ecosystem and policy support of the HIDZ, George Coffee's developed rapidly. From January to October 2025, its output value approached 16 million yuan ($2.24 million), with its annual profits expected to exceed 20 million yuan, potentially achieving a 25 percent year-on-year growth rate. George Coffee is also one of the first coffee brands to establish a presence online. Since 2022, its sales in the premium coffee category on Taobao - a popular e-commerce platform - have consistently ranked first. George Coffee has successfully established the "Captain George" brand, with three physical stores in Guiyang's Yunyan and Nanming districts, and has expanded its footprint to Shanghai, where it operates one store.

With the world's highest bridge, the Huajiang Grand Canyon Bridge, officially opened to traffic, Captain George brand has partnered with the bridge-tourism integration project to create the Interstellar café at the top of the bridge tower, approximately 800 meters above the river. As the world's highest café, it not only offers visitors a unique experience of tasting specialty coffee but also becomes a new landmark for Guizhou's bridge tourism integration.